At the turn of the century, the evolution of Hip - Hop style threw back to its early days. "Old school" fashion became popular again as a result of retroactive artists like Kanye West and Lupe Fiasco. As early '80s fashion became popular once again, bright neon colors took the place of bling. Modern hip hop clothing was also enhanced by punk and hipster culture, which infused skateboarding and European styles into the fashions of the streets. As a result, the style of modern Hip - Hop has been criticized as succumbing to ironic intentionality. " I want kids of this generation to see that everything is cool, that there's some kind of unity in Hip-Hop" saids Missy Elliot.
I personally feel that some people have a misunderstanding about the big role that Hip-Hop plays in the world. Some cool facts that people may not no are, Baggy clothes was introduced to Hip-Hop culture by the West Coast Family, 2 Pac is credited with being the first rapper to popularize tattoos in the rap community, first all female MC crew was Mercedes Ladies, first Hip-Hop radio show was Mr. Magic WHBI FM in 1979, first rap grammy was awarded to DJ Jazzy Jeff and The Fresh Prince in 1988, by 2006 rap music was the second most popular form of music in the United States.
Over the years, a number of brands have been created to market exclusively to the hip hop culture. Fubu, Zoo York and Phat Farm are just a few examples of clothes designed specifically for the urban look. Many hip hop artists have crossed over into the fashion world after establishing themselves in the music business. Sean Combs went on to create Sean John, Snoop Dogg has a line called Rich and Infamous, Jay Z's Roc-a-Wear line is hugely popular in hip hop fashion and Wu-Wear is directly linked to the music of the Wu-Tang-Clan.
